{"id":556,"date":"2025-12-03T00:56:48","date_gmt":"2025-12-03T03:56:48","guid":{"rendered":"https:\/\/insearch.com.br\/blog\/seo-tecnico-e-tatico\/contratando-time-de-seo-o-que-exigir-de-jr-pleno-e-senior\/"},"modified":"2025-12-03T00:56:48","modified_gmt":"2025-12-03T03:56:48","slug":"contratando-time-de-seo-o-que-exigir-de-jr-pleno-e-senior","status":"publish","type":"post","link":"https:\/\/insearch.com.br\/blog\/marketing-estrategia\/carreira\/contratando-time-de-seo-o-que-exigir-de-jr-pleno-e-senior\/","title":{"rendered":"Contratando Time de SEO: O que exigir de Jr, Pleno e S\u00eanior?"},"content":{"rendered":"<h2>O Profissional em &#8220;T&#8221; (T-Shaped)<\/h2>\n<p>SEO exige um mix raro de humanas (conte\u00fado) e exatas (dados\/c\u00f3digo). Contratar errado custa caro.<\/p>\n<h2>Matriz de Compet\u00eancias<\/h2>\n<h3>Analista J\u00fanior (O Executor)<\/h3>\n<ul>\n<li><strong>Foco:<\/strong> Operacional.<\/li>\n<li><strong>Sabe:<\/strong> Pesquisa de palavras-chave b\u00e1sica, subir post no WordPress, otimizar H1 e Meta Tags.<\/li>\n<li><strong>N\u00e3o exigir:<\/strong> Estrat\u00e9gia complexa ou migra\u00e7\u00e3o de site.<\/li>\n<\/ul>\n<h3>Analista Pleno (O T\u00e1tico)<\/h3>\n<ul>\n<li><strong>Foco:<\/strong> An\u00e1lise e Corre\u00e7\u00e3o.<\/li>\n<li><strong>Sabe:<\/strong> Usar Semrush\/Ahrefs, diagnosticar quedas de tr\u00e1fego, criar pautas de conte\u00fado, orientar redatores.<\/li>\n<li><strong>Diferencial:<\/strong> No\u00e7\u00f5es de GA4 e Link Building.<\/li>\n<\/ul>\n<h3>Analista S\u00eanior \/ Head (O Estrategista)<\/h3>\n<ul>\n<li><strong>Foco:<\/strong> Neg\u00f3cio e ROI.<\/li>\n<li><strong>Sabe:<\/strong> SEO T\u00e9cnico avan\u00e7ado (Log Analysis, JS SEO), negociar com a TI, provar ROI para a diretoria, gerenciar crise.<\/li>\n<li><strong>Diferencial:<\/strong> Python, Data Science e Gest\u00e3o de Pessoas.<\/li>\n<\/ul>\n<h2>O Teste T\u00e9cnico<\/h2>\n<p>Nunca contrate apenas pela entrevista. D\u00ea um site quebrado e pe\u00e7a um &#8220;Mini-Audit&#8221; de 1 p\u00e1gina. Veja se o candidato foca em &#8220;meta keywords&#8221; (sinal de desatualiza\u00e7\u00e3o) ou se aponta problemas reais de indexa\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"RH Estrat\u00e9gico. Templates de Job Description para ajudar gestores a montar equipes de alta performance em Search.","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[113],"tags":[],"class_list":["post-556","post","type-post","status-publish","format-standard","hentry","category-carreira"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carreira em SEO: Descri\u00e7\u00f5es de Cargo para Contratar Certo<\/title>\n<meta name=\"description\" content=\"Montando um Squad? Veja as compet\u00eancias t\u00e9cnicas (Hard Skills) e comportamentais (Soft Skills) esperadas para cada n\u00edvel de senioridade em SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insearch.com.br\/blog\/marketing-estrategia\/carreira\/contratando-time-de-seo-o-que-exigir-de-jr-pleno-e-senior\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carreira em SEO: Descri\u00e7\u00f5es de Cargo para Contratar Certo\" \/>\n<meta property=\"og:description\" content=\"Montando um Squad? 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