{"id":527,"date":"2025-12-03T00:16:46","date_gmt":"2025-12-03T03:16:46","guid":{"rendered":"https:\/\/insearch.com.br\/blog\/seo-tecnico-e-tatico\/mencoes-a-marca-unlinked-mentions-a-fruta-mais-baixa\/"},"modified":"2025-12-03T00:16:46","modified_gmt":"2025-12-03T03:16:46","slug":"mencoes-a-marca-unlinked-mentions-a-fruta-mais-baixa","status":"publish","type":"post","link":"https:\/\/insearch.com.br\/blog\/marketing-estrategia\/branding\/mencoes-a-marca-unlinked-mentions-a-fruta-mais-baixa\/","title":{"rendered":"Men\u00e7\u00f5es \u00e0 Marca (Unlinked Mentions): A Fruta Mais Baixa"},"content":{"rendered":"<h2>O Link que j\u00e1 \u00e9 seu (quase)<\/h2>\n<p>Muitas vezes, um blogueiro escreve: &#8220;Segundo a empresa X&#8230;&#8221;, mas n\u00e3o coloca o link. O Google valoriza a men\u00e7\u00e3o (Brand Awareness), mas o link passa a autoridade (PageRank). Recuperar esse link \u00e9 a estrat\u00e9gia de Link Building com maior taxa de sucesso.<\/p>\n<h2>Como Encontrar?<\/h2>\n<p>Configure o <strong>Google Alerts<\/strong> (gratuito) ou Talkwalker para o nome da sua marca. Exclua seu pr\u00f3prio site da busca: <code>\"Sua Marca\" -site:suamarca.com.br<\/code>.<\/p>\n<h2>O Script de Abordagem<\/h2>\n<p>N\u00e3o seja exigente. Seja \u00fatil.<\/p>\n<blockquote><p>&#8220;Ol\u00e1 [Nome], vi que voc\u00ea citou nossa pesquisa sobre X no seu artigo. Fiquei muito feliz! Se fizer sentido, seria \u00f3timo se pudesse linkar para o estudo original, assim seus leitores podem ver os dados completos. De qualquer forma, obrigado pela men\u00e7\u00e3o!&#8221;<\/p><\/blockquote>\n<p>Como o autor j\u00e1 conhece e gosta da sua marca (afinal, ele te citou), a chance dele editar o post e adicionar o link \u00e9 alt\u00edssima.<\/p>\n","protected":false},"excerpt":{"rendered":"Efici\u00eancia m\u00e1xima. Como monitorar a web para encontrar oportunidades de link building onde o trabalho dif\u00edcil (ser citado) j\u00e1 foi feito.","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[],"class_list":["post-527","post","type-post","status-publish","format-standard","hentry","category-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unlinked Mentions: Transformando Men\u00e7\u00f5es em Backlinks<\/title>\n<meta name=\"description\" content=\"Jornalistas citaram sua marca mas esqueceram o link? 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