{"id":476,"date":"2025-12-02T23:36:26","date_gmt":"2025-12-03T02:36:26","guid":{"rendered":"https:\/\/insearch.com.br\/blog\/seo-tecnico-e-tatico\/share-of-search-a-metrica-que-preve-market-share\/"},"modified":"2025-12-02T23:36:26","modified_gmt":"2025-12-03T02:36:26","slug":"share-of-search-a-metrica-que-preve-market-share","status":"publish","type":"post","link":"https:\/\/insearch.com.br\/blog\/marketing-estrategia\/branding\/share-of-search-a-metrica-que-preve-market-share\/","title":{"rendered":"Share of Search: A M\u00e9trica que Prev\u00ea Market Share"},"content":{"rendered":"<h2>O Or\u00e1culo do Mercado<\/h2>\n<p>Les Binet, o &#8220;padrinho&#8221; da efetividade do marketing, descobriu uma correla\u00e7\u00e3o assustadora: o <strong>Share of Search<\/strong> (a porcentagem de buscas pela sua marca em rela\u00e7\u00e3o aos concorrentes) prev\u00ea o <strong>Market Share<\/strong> (fatia de mercado) com meses de anteced\u00eancia.<\/p>\n<p>Se as buscas pela marca &#8220;Nubank&#8221; come\u00e7am a cair e as buscas por &#8220;Inter&#8221; come\u00e7am a subir, \u00e9 quase certo que, em 6 meses, o market share real seguir\u00e1 a mesma tend\u00eancia.<\/p>\n<h2>Como Calcular?<\/h2>\n<p>A f\u00f3rmula \u00e9 simples e usa dados p\u00fablicos do Google Trends ou Keyword Planner:<\/p>\n<blockquote><p>(Volume de buscas da Sua Marca) \/ (Volume de buscas de Todas as Marcas da Categoria Somadas) * 100 = % SoS<\/p><\/blockquote>\n<h2>Usando SoS para Estrat\u00e9gia<\/h2>\n<p>Se seu Share of Search \u00e9 de 10%, mas seu Market Share real \u00e9 de 20%, cuidado. Sua marca est\u00e1 perdendo relev\u00e2ncia mental e suas vendas v\u00e3o cair em breve. Invista em Branding urgente. Se o oposto ocorrer (SoS maior que Market Share), prepare a opera\u00e7\u00e3o, pois voc\u00ea vai crescer.<\/p>\n","protected":false},"excerpt":{"rendered":"Intelig\u00eancia competitiva pura. Como usar dados de busca para prever o futuro da sua empresa e dos concorrentes.","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[],"class_list":["post-476","post","type-post","status-publish","format-standard","hentry","category-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Share of Search: O que \u00e9 e Como Calcular sua Fatia de Mercado<\/title>\n<meta name=\"description\" content=\"Esque\u00e7a Share of Voice. O Share of Search correlaciona diretamente com o Market Share. Aprenda a medir a for\u00e7a da sua marca no Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insearch.com.br\/blog\/marketing-estrategia\/branding\/share-of-search-a-metrica-que-preve-market-share\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Share of Search: O que \u00e9 e Como Calcular sua Fatia de Mercado\" \/>\n<meta property=\"og:description\" content=\"Esque\u00e7a Share of Voice. O Share of Search correlaciona diretamente com o Market Share. 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